Architecture
The Six Houses
One firm, six houses, one voice. Each house has its own colour, its own verb, and its own way of serving.
The Firm
RightStar
Sells engagements, not products.
Builds.
The IP House
S.A.L.E.
The organizational operating system.
Operates.
Editorial Platform
The Architect
The magazine and the public practice.
Publishes.
The Product House
The Collection
Productized tools, the LAI, retail IP.
Equips.
Commercial House
The Catalyst
Healthcare commercialization.
Drives.
Corporate House
The Vanguard
Corporate revenue, enterprise operations.
Scales.